Moodboard/ brand image

http://hiphopexists.tumblr.com/

Here is our moodboard/ brand image that we created on tumblr. We will be implementing similar aspects of these images in our music video so for example, the make-up in these images will be very similar to our models make-up as we got inspired by these images.

Team meetings

In this screenshot we are discussing our pre-production task. We assigned a task for everyone as we felt that it would be fair and we would get the whole process finished quickly. 

Costumes

We decided to choose costumes to represent our theme of "urban". We felt that these costumes would represent the theme perfectly as it is very modern and targeted for teenagers and young adults who are our target audience.

Recces/ locations

Updated annotated lyrics

While we were creating our storyboard, we decided to add in locations for example, Shoreditch. Also, we decided to add in more scenes because at the start, we forgot to come up with the scenes of the choruses. As a result of this, we decided to update our annotated lyrics, attached above is the updated version.

Final storyboard

Here is our final storyboard. We tried to make it as detailed as possible by writing about the different shots we will be using, different locations, timings etc... Compared to our other old storyboard, I can see that we made a huge improvement, in terms of thinking about every aspect of the music video in detail. Creating the storyboard was very helpful, as it allowed us to think about our ideas in a certain structure to ensure that we have thought about every aspect.

Storyboard Process

Today, we carried on with our storyboard. We decided to include another location which will be in Shoreditch where there is a lot of graffiti.